Social media – it’s all about clicking, connecting and caring-marketing and PR!

August 27, 2020

Social networks have in the past had a reputation for sharing things such as selfies and taking pictures of food but nowadays, studies have shown that more than 20% of adults visit a social website at least every day. You can use this as an opportunity to advertise yourself as a brand. It is absolutely beneficial to belong to at least one social media channel/website. Social Media has been impactful to all sorts of enterprises as they continue to expand their brands and reach out to more people.

The points below show the important role that social media plays in marketing;

Value for money

Running a social network channel is as cheap as it gets because most of the social media websites are free to access. If you’re not very good at social media marketing, you can get in touch with experts who can assist.  Online marketing is an investment that will most likely bring very profitable returns. Another advantage is that it can reach a lot of people in the world while still being very economical!

Quick response to problems

 If there is a problem with any of the products or services that you are selling, you will be able to find out through the quick feedback that you get from your customers and efforts will be made to resolve them within a short period of time. Studies show that customers appreciate firms that respond to complaints fast.

Improved Customer insights

Social media gives brands opportunities to gain valuable information about what their customers are interested in and how they react to certain trends. Through social media, marketing firms can promote brands and post them on various channels and eventually find a perfect combination to generate revenue and growth.

Serves as a great source of information

Social networks have been growing in importance as a source of information in the recent years. Everyone tries to make sense of what they are seeing or hearing about, or what has been recommended to them and sites such as Facebook and Instagram are a gold mine for this


Social media also allows you to communicate with your customer on a personal level and this enables you to cater for their needs by understanding what they want or get feedback on how you can improve on your services.

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