breathe

Mint is a personal finance tracker that makes it easy for customers to achieve their financial goals, track their budget, and find deals on credit cards, loans, mortgages, and auto loans. Mint faced a serious challenge, as it needed to convince users that it was safe to consolidate their banking data under a single service. …

by Gideon Kairu

Colgate boosted sales of its new Total toothpaste by 7.1% in the UK after running a mobile-first video campaign across Facebook and Instagram.In launching their new product, Colgate planned a large brand campaign across multiple media channels. The aims of the campaign were to communicate the new product launch, promote the idea of dental hygiene …

by Gideon Kairu

Dropbox is currently one of the most used digital platforms across the globe with a total of 500 million users. Its usage has been growing steadily ever since. In only 7 years, Dropbox was able to achieve growth from 1 million to 500 million users. Much of this dramatic growth was fueled by online marketing. As an …

by Gideon Kairu