Mint is a personal finance tracker that makes it easy for customers to achieve their financial goals, track their budget, and find deals on credit cards, loans, mortgages, and auto loans. Mint faced a serious challenge, as it needed to convince users that it was safe to consolidate their banking data under a single service. …
AT&T is an American Company that deals with fixed telephony and mobile phones as well as routers and broadband in the US The company wanted to take a new approach in order to generate strong relationships via social media. For that they adopted several strategies that included social media strategy and content strategy. Back in …
We know how hard it is to make the first steps in developing an effective social media strategy. That’s why, we’ve broken it down into just 5 easy steps that you can fill out for your brand! It is important to think about these steps in great detail. We all may think we know our …
Colgate boosted sales of its new Total toothpaste by 7.1% in the UK after running a mobile-first video campaign across Facebook and Instagram.In launching their new product, Colgate planned a large brand campaign across multiple media channels. The aims of the campaign were to communicate the new product launch, promote the idea of dental hygiene …
Social networks have in the past had a reputation for sharing things such as selfies and taking pictures of food but nowadays, studies have shown that more than 20% of adults visit a social website at least every day. You can use this as an opportunity to advertise yourself as a brand. It is absolutely …
Dropbox is currently one of the most used digital platforms across the globe with a total of 500 million users. Its usage has been growing steadily ever since. In only 7 years, Dropbox was able to achieve growth from 1 million to 500 million users. Much of this dramatic growth was fueled by online marketing. As an …
