Mint is a personal finance tracker that makes it easy for customers to achieve their financial goals, track their budget, and find deals on credit cards, loans, mortgages, and auto loans. Mint faced a serious challenge, as it needed to convince users that it was safe to consolidate their banking data under a single service. …
AT&T is an American Company that deals with fixed telephony and mobile phones as well as routers and broadband in the US The company wanted to take a new approach in order to generate strong relationships via social media. For that they adopted several strategies that included social media strategy and content strategy. Back in …
Colgate identified a high level of interest in health and wellness across Facebook and Instagram—targeting yoga, physical fitness and weight training. This made them the perfect environment to raise the importance of “dental health” in the context of overall health, and promote Colgate Total toothpaste as the ideal solution for this. Colgate worked with Facebook …
Social networks have in the past had a reputation for sharing things such as selfies and taking pictures of food but nowadays, studies have shown that more than 20% of adults visit a social website at least every day. You can use this as an opportunity to advertise yourself as a brand. It is absolutely …
Dropbox is currently one of the most used digital platforms across the globe with a total of 500 million users. Its usage has been growing steadily ever since. In only 7 years, Dropbox was able to achieve growth from 1 million to 500 million users. Much of this dramatic growth was fueled by online marketing. As an …
