breathe
Sep 28

Colgate Boosting Sales By 7% Through Online Video Marketing

Colgate boosted sales of its new Total toothpaste by 7.1% in the UK after running a mobile-first video campaign across Facebook and Instagram.In launching their new product, Colgate planned a large brand campaign across multiple media channels. The aims of the campaign were to communicate the new product launch, promote the idea of dental hygiene …

by Gideon Kairu
Aug 27

The growth of Dropbox from 1 million to 500 million in 7 years

Dropbox is currently one of the most used digital platforms across the globe with a total of 500 million users. Its usage has been growing steadily ever since. In only 7 years, Dropbox was able to achieve growth from 1 million to 500 million users. Much of this dramatic growth was fueled by online marketing. As an …

by Gideon Kairu