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It’s not enough that we build products that function, that are understandable and usable, we need to build products that bring joy.
When I was just starting 6th grade I got my first job. Paperboy! Boy, was I excited? At that time I had spent a lot of time actually playing the video game Paperboy, so I knew I had what it took to get the job done. But, it’s just not that easy.
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Advertising is telling the world how great you are, while publicity is having others tell the world how great you are. Companies and organizations that understand the importance of publicity are generally more successful than those who use advertising alone to reach their target audiences.
Newspapers, magazines and radio and television news programs are filled with stories about businesses and organizations. Those who know how to present materials professionally to the right people will get media coverage for free.
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