About Pink Lady®.
With a naturally sweet crunch, a special blush and a wonderful fizz, Pink Lady® apples are everyone’s favourite. Not just any old apple can become a Pink Lady®. Only the best are selected, hand-picked and given the Pink Lady® seal of approval: our pink, heart-shaped sticker, so you know you’re getting an authentic, premium apple every time.
Pink Lady® apples were looking for an agency back in 2018 to help create brand awareness in the Kenyan market and form a trusted long term partnership with the agency to do so. There was almost no brand recognition of the Pink Lady® Apples brand in Kenya, and we were determined to change this.
We stepped in, spearheaded all marketing and brand awareness opportunities for the Pink Lady® Apples brand. A digital marketing strategy was formed, and with constant posting and influencer marketing, their Kenya page has come a long way. Localised media was developed, in order to create marketing collateral for in-store retail activations and experiential events. With all our efforts in the 2 years, Pink Lady® Apples had a 27% increase in sales in Kenya from 2018 to 2019, which surpassed their target increase. We look forward to yet another successful year with Pink Lady® Apples